Breakfast brainwave!
These days, i have breakfast usually in a hotel called "Hare Rama Hare Krishna" with my room mate Arvind Rayappa, and we have commoditized the process(!).
We have a standard order that just orders itself these days..
1 plate idly sambar (2 idlys)
1 plate vada sambar (2 vadas)
1 plate idly vada (1 apiece).
Here is the insight.
2 idlis cost 16 bucks.
2 vadas cost 18 bucks (probably because of the incremental oil content, and the aesthetically superior design coupled with the "crispier, crunchier" blah blah)
1 idly and 1 vada though, which should logically cost 17 bucks, actually costs Rs.18!!
Now what should that tell a tambram management grad?
Yeah... that there exist SIGNIFICANT SYNERGIES in the idly-vada merger!!
There! and i never expected to apply my MACR concepts to real life, in all lives of mine, present and future!
More soon... (yeah i mean the vadas!)
We have a standard order that just orders itself these days..
1 plate idly sambar (2 idlys)
1 plate vada sambar (2 vadas)
1 plate idly vada (1 apiece).
Here is the insight.
2 idlis cost 16 bucks.
2 vadas cost 18 bucks (probably because of the incremental oil content, and the aesthetically superior design coupled with the "crispier, crunchier" blah blah)
1 idly and 1 vada though, which should logically cost 17 bucks, actually costs Rs.18!!
Now what should that tell a tambram management grad?
Yeah... that there exist SIGNIFICANT SYNERGIES in the idly-vada merger!!
There! and i never expected to apply my MACR concepts to real life, in all lives of mine, present and future!
More soon... (yeah i mean the vadas!)
posted by Girish at 5:26 AM
4 Comments:
ooooooooh! avanaaa neeee!!!
[ippadi aayitta kadaiseela... pozhappetthu poyi...!]
:)) reminds me of the chicken that laid eggs according to arithmetic progression!
neengaLum unga padips um!
"Hare Rama Hare Krishna" - Both Rama and Krishna refer to one lord, Vishnu alias Govinda. Now you know what happened to the one rupee.
Rawundu pannadhukkulaam sawundu vidariye da!!!
I want to eat all that!!!!! Idli saaptu almost 2 years aachu da!!!! Cha... Yenakku vada venum Gireeshaa..nee cook pannuviyaa da--if yes, pls make me vada next time I meet you. I'll do almost anything in return.
BTW, what's an "idli vada"??? Can't say I've ever tried it, though I must admit...I forget a lot of things. Did not even know the difference between "Vijayadasami" and "Saraswathi Puja" till my mom, furious and frustrated beyond all description, told me (off).
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