Breakfast brainwave!

These days, i have breakfast usually in a hotel called "Hare Rama Hare Krishna" with my room mate Arvind Rayappa, and we have commoditized the process(!).
We have a standard order that just orders itself these days..
1 plate idly sambar (2 idlys)
1 plate vada sambar (2 vadas)
1 plate idly vada (1 apiece).

Here is the insight.

2 idlis cost 16 bucks.
2 vadas cost 18 bucks (probably because of the incremental oil content, and the aesthetically superior design coupled with the "crispier, crunchier" blah blah)

1 idly and 1 vada though, which should logically cost 17 bucks, actually costs Rs.18!!

Now what should that tell a tambram management grad?

Yeah... that there exist SIGNIFICANT SYNERGIES in the idly-vada merger!!

There! and i never expected to apply my MACR concepts to real life, in all lives of mine, present and future!

More soon... (yeah i mean the vadas!)